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SF StartUP ProductTalks Presentation Summary

Last week I had the pleasure of talking about pricing to 150+ product managers.  It was a great audience with keen interest and insightful questions.

One of the sponsors video taped the session, took thorough notes, and then blogged about it.  Thank you Nick Muldoon and Atlassian!

I especially liked his opening paragraph:

“At the August 2012 meetup for SF StartUP ProductTalks we were lucky enough to have Mark Stiving speaking about product pricing. Bloody brilliant talk, I thoroughly enjoyed this months meetup!”


Announcement – Mark Stiving will be on a Twitter Chat

On Monday January 16 at 5:00 Pacific time, Mark Stiving will be on his first ever Twitter chat.

What’s a Twitter chat?  It’s a combination of a live podcast and Twitter, which makes the podcast interactive.  Twitter chats offer participants a great way to network, share knowledge and increase their own influence. It’s similar to a chat room in that it’s a topic-driven conversation happening in real time; it just happens to be housed on Twitter.

When it is finished, we are left with both a podcast of myself and the host Cindy F. Solomon, and a transcript of the Twitter conversation using a specific hashtag, #prodmgmttalk.  This will be fun.

We will be giving away a copy of the book Impact Pricing: Your Blueprint for Driving Profits to one lucky participant.

If you are interested in participating to see this in action, and maybe even learn something, Monday at 5:00 you will want to do one or both of the following:

Monitor #prodmgmttalk on Twitter.  Participate in the conversation.  Ask questions.  Make comments.

Listen to it live on blogtalkradio.

This presentation is being hosted by ProdMgmtTalk who puts on a weekly Tweet chat targeted to product management professionals.  “For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via Twitter. Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio).”

For more information, check out the FAQs at, and follow @prodmgmttalk and @cindyfsolomon on Twitter.

Impact Pricing – My Book

Hello my friends. I enjoy using this space to share thoughts about pricing with you. However, this time please indulge me while I tell you about my book that was released today, Impact Pricing. 

I’ve read many many pricing books and enjoyed almost all of them. However, I haven’t seen one that I would say is simple enough for the average businessperson. Not that business people aren’t brilliant, they just don’t have the time or energy to wade through a deep tome on a subject like pricing.

While writing Impact Pricing, I put myself in the shoes of the product marketers who I work with at National Semiconductor and the small business owners who I regularly advise on pricing.  These people just want the information and they want it quickly.  They don’t want to hear someone pontificate or show off.  They want the point and an example, that’s it.  And that’s what I attempted to do.

If you have friends or colleagues who would like an easy yet very informative read on pricing, please refer them to Impact Pricing (or better yet, buy them a copy).

Enough sales pitch. The next blog will have a little meat in it again.  Thank you for indulging me.

Mark Stiving, Ph.D.
Pricing Expert, Speaker, Author