Impact Pricing


Am I pricing right?

Can I raise prices?

How do I make more money?

Every business owner is haunted by pricing questions like these.

Price is the most powerful marketing tool businesses have—and the least understood. Faced with tens, maybe hundreds of possible pricing strategies, business owners are challenged to determine which will have the greatest impact on their business goals.

Do you know how much money you are leaving on the table by not pricing optimally?  Are you scared of changing your prices?

Your company invests most of its resources creating value for your customers.  How much of that value are you capturing, and how much slips through your fingers?

Price(USD): $20.00

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Impact Pricing: Your Blueprint for Driving Profits will help you capture more of the value you create for your customers.  By providing clear, easy to understand explanations of the most powerful pricing strategies, this book gives you enough knowledge to be comfortable trying and succeeding with new pricing.

This book is also available on Amazon and Barnes and Noble.  However, the only place to order a signed, personalized copy is here, direct from the author.  Now that is differentiation.  Order your signed copy now for only $20 plus $5.95 shipping.  (Shipping rate only applies in the US.)

Business is hard.  Make sure you get paid well for your efforts.