Podcasts & Articles

Pricing PodcastsNovember 16, 2017
Did Apple Err with Their New iPhone Portfolio?
From Pragmatic Live

Pricing PodcastsOctober 26, 2017
A Startup Story
From Pragmatic Live

Pricing PodcastsOctober 5, 2017
The Four Elements of a Better Pricing Culture
From Pragmatic Live

Pricing PodcastsSeptember 28, 2017
The What, Why and How of Segmentation
From Pragmatic Live

Pricing PodcastsAugust 24, 2017
A Peek Behind the Curtain: Website Redesign
From Pragmatic Live

Pricing PodcastsAugust 17, 2017
Why Is Sales & Marketing Alignment So Hard?
From Pragmatic Live

Pricing PodcastsAugust 10, 2017
Why Pricing Belongs Front and Center
From Pragmatic Live

Pricing PodcastsJuly 27, 2017
The Ins and Outs of Price Increases
From Pragmatic Live

Pricing PodcastsJuly 20, 2017
Why Pricing Matters
From Pragmatic Live

Pricing PodcastsJuly 13, 2017
Eating Our Own Dog Food, Part III
From Pragmatic Live

Pricing PodcastsJuly 6, 2017
Lessons from the Field: Win/Loss
From Pragmatic Live

Pricing PodcastsJune 28, 2017
Managing Launches in a Rapid Release Environment
From Pragmatic Live

Pricing PodcastsJune 15, 2017
The Pricing Coach: Outcome vs. Cost-Based Pricing
From Pragmatic Live

Pricing PodcastsJune 2, 2017
The Pricing Coach: Optimizing Pricing for a Will I Software Product
From Pragmatic Live

Pricing PodcastsMay 25, 2017
Eating Our Own Dog Food, Part II
From Pragmatic Live

Pricing PodcastsMay 18, 2017
The Business of Sports
From Pragmatic Live

Pricing PodcastsMay 11, 2017
Pricing and Customer Values
From Pragmatic Live

Pricing PodcastsMay 4, 2017
Technology and Professional Services
From Pragmatic Live

Pricing PodcastsApril 27, 2017
Pricing for International Markets
From Pragmatic Live

Pricing PodcastsApril 20, 2017
Mark’s Interview on The Tao of Sports Podcast with Troy Kirby
From Tao of Sports Podcast

Pricing PodcastsApril 20, 2017
Optimize Your Pricing Decisions With Data
From Pragmatic Live

Pricing PodcastsApril 6, 2017
Prisoner’s Dilemma (and What the Heck It Has to Do with Pricing)
From Pragmatic Live

Pricing PodcastsMarch 30, 2017
Pricing Professional Services
From Pragmatic Live

Pricing PodcastsMarch 23, 2017
A Peek Behind the Pragmatic Curtain: Eating Our Own Dog Food
From Pragmatic Live

Pricing PodcastsMarch 2, 2017
A Peek Behind the Pragmatic Curtain: Marketing Automation
From Pragmatic Live

Pricing PodcastsFebruary 9, 2017
2017 Product Management & Marketing Survey Unplugged
From Pragmatic Live

Pricing PodcastsJanuary 5, 2017
How You Say It Is Important As What You Say
From Pragmatic Live

Pricing PodcastsDecember 8, 2016
Why Knowing How Much to Charge Isn’t Enough
From Pragmatic Live

Pricing PodcastsDecember 1, 2016
What Bourbon, Gelato and Horse Sex Can Teach Us About Pricing
From Pragmatic Live

Articles by Mark StivingNovember 1, 2016
When the price is right: managing price segmentation
From Mind the Product

Pricing PodcastsSeptember 29, 2016
How to Earn a Raise: Lessons from Pricing
From Pragmatic Live

Pricing PodcastsSeptember 8, 2016
Why Pricing Shouldn’t Be an Afterthought
From Pragmatic Live

Articles by Mark StivingAugust 26, 2016
Using Pricing to Inform Your Roadmap
From Mind the Product

Pricing PodcastsAugust 18, 2016
Should You Price to Compete or Differentiate?
From Pragmatic Live

Pricing PodcastsJuly 28, 2016
Setting Pricing By Region
From Pragmatic Live

Pricing PodcastsJune 30, 2016
How Should I Use Fixed Costs When Setting My Prices?
From Pragmatic Live

Pricing PodcastsJune 16, 2016
On Being a Pragmatic Marketing Instructor
From Pragmatic Live

Pricing PodcastsMay 27, 2016
Empower Your Sales Team to Sell at Your Price
From Pragmatic Live

Pricing PodcastsMay 19, 2016
Pricing Power
From Pragmatic Live

Pricing PodcastsMay 12, 2016
Setting the Best Price for Your Product
From Pragmatic Live

Pricing PodcastsMay 5, 2016
Art of Value
From Pragmatic Live

Articles by Mark StivingApril 14, 2016
3 Lessons About Setting Your Price Learned From a Vegas Prostitute
From Entrepreneur.com

Pricing PodcastsFebruary 4, 2016
How Can You Charge Different Customers Different Prices?
From Pragmatic Live

Pricing PodcastsJanuary 29, 2016
What You Need to be a Rockstar at Work
From Pragmatic Live

Pricing PodcastsJanuary 7, 2016
Competing with Free Offerings
From Pragmatic Live

Pricing PodcastsDecember 17, 2015
Marketing with a Purpose
From Pragmatic Live

Pricing PodcastsNovember 12, 2015
Raise Prices Without Upsetting Customers
From Pragmatic Live

Articles by Mark StivingAugust 15, 2015
Why Keeping Your Retail Competitors in Business Keeps YOUR Profits High
From Upstream Commerce

Pricing PodcastsJune 16, 2015
Which One? or Will I?
From Art of Value

Articles by Mark StivingMay 20, 2015
Pricing and the Prisoner’s Dilemma
From Pragmatic Marketing

Pricing PodcastsDecember 29, 2014
Let’s Talk Pricing!
From It’s All in the BRA with Wendy Hanson

Articles by Mark StivingJune 19, 2014
Ask the Experts: Should I share our pricing on our website?
From Pragmatic Marketing

Articles by Mark StivingApril 24, 2014
Stop the Guesswork! A Pragmatic Approach to Pricing
From Pragmatic Marketing

Articles by Mark StivingFebruary 17, 2014
Another Day, Another Dollar (or Euro)
From Pragmatic Marketing

Articles by Mark StivingJanuary 22, 2013
Getting the Price Right
From Pragmatic Marketing

Pricing PodcastsDecember 30, 2013
Pricing Questions? You Asked for It!
From It’s All in the BRA with Wendy Hanson

Articles by Mark StivingDecember 17, 2012
How Retail Price Vs. Customer Expectation Triggers Buying – Or Bolting To Check Competitor Pricing
From Upstream Commerce

Articles by Mark StivingNovember 19, 2012
Why “Goldilocks Pricing” Is Perfect Competitive Pricing Ploy: Provides Customer Choice & Retailer Profit
From Upstream Commerce

Articles by Mark StivingOctober 24, 2012
4 Ways Giving Consumers Something That’s Genuinely Free Can Help Retailers Profit In The Long Run
From Upstream Commerce

Articles by Mark StivingSeptember 27, 2012
How Competitive Pricing & Marketing Helps Turn Perceived Value Into Revenue
From Upstream Commerce

Articles by Mark StivingAugust 15, 2012
How To Get Your Customers To Like Price Segmentation
From Upstream Commerce

Articles by Mark StivingJuly 16, 2012
Vision Is The Secret To Competitive Pricing Success
From Upstream Commerce

Articles by Mark StivingJune 13, 2012
Should Retailers Price for Loyalty or Price By Willingness to Pay? The Contradiction
From Upstream Commerce

Articles by Mark StivingMay 16, 2012
Price Segmentation Yields More Profit At High End
From Upstream Commerce

Articles by Mark StivingApril 16, 2012
4 Proven Techniques Using Price Segmentation To Maximize Profits
From Upstream Commerce

Articles by Mark StivingMarch 14, 2012
How To Use Price Segmentation To Maximize Retail Profits
From Upstream Commerce

Articles by Mark StivingFebruary 20, 2012
Will I? Which One? 2 Important Buying Decisions Impacting Your Competitive Pricing
From Upstream Commerce

Articles by Mark Stiving
Think Your Customers Are Price Sensitive? Check into a Hospital
From AllBusiness

Articles by Mark Stiving
Got a Startup? Put a (Market) Cap on It
From AllBusiness

Articles by Mark Stiving
Price Versioning: A Powerful Competitive Tool
From AllBusiness

Articles by Mark Stiving
Why Cost-Plus Pricing Costs Your Business Money
From AllBusiness

Articles by Mark Stiving
Pump Up the Volume – on Your Pricing!
From AllBusiness

Articles by Mark Stiving
Why 99 Is the Magic Number for Product Pricing
From AllBusiness

Articles by Mark Stiving
What the Airlines Can Teach You About Pricing
From AllBusiness

Articles by Mark Stiving
The Hidden Power of Differential Pricing
From AllBusiness

Articles by Mark Stiving
The Art of Communicating Value to Your Customers
From AllBusiness

Articles by Mark Stiving
Features or Benefits: Which Sells More Product?
From AllBusiness

Articles by Mark Stiving
Understanding Your Company’s ‘Price Brand’
From AllBusiness

Articles by Mark Stiving
The Cost of Shopping: Why Your Customers Pay with Their Lives
From AllBusiness

Articles by Mark Stiving
How Your Customers Use Price to Make Buying Decisions
From AllBusiness

Articles by Mark Stiving
Hey Netflix — It’s All About Your Customers!
From AllBusiness

Articles by Mark Stiving
Pricing Your Products: 2 Questions — 1 Answer
From AllBusiness

Articles by Mark Stiving
The Most Important Concept in Pricing
From AllBusiness