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5 Reasons to Hire Mark For Your Next Event!

REASON #1:
Your Audience Deserves a Unique Topic that’s Crucial to the Success of Every Business

Pricing is the most powerful lever companies have, yet so few people understand it. Companies who understand and use the power of pricing are much more profitable. Warren Buffet says, “The single most important decision in evaluating a business is pricing power.”  Your attendees will leave with completely new and valuable insights into their current and future business. 

REASON #2:
Makes this Complex Topic Understandable and Fun

Every company has unique pricing problems, yet there are general concepts that apply to almost every company.  Mark has a unique ability to explain these fundamentals clearly, in an understandable way that and makes application and implementation more likely by attendees.  

“Mark is very enthusiastic and a very accomplished communicator – so many seminars are hosted by snake oil sales people – it is clear he knows his stuff and really digs pricing.” Lan Merrill, Director of Technology, Compix Media

REASON #3:
More Than Just a Keynote: Your audience experiences live mentoring, personalization and customization so they can walk away with answers

More than just “good information”, schedule permitting, Mark conducts a follow-on breakout session to solidify the concepts in practice.  In this session, he publicly mentors several attendees for 10 minutes each.  For each attendee he mentors, Mark will find one or more key pricing issues and make suggestions on how to address them.  These sessions solidify the concepts taught in the keynote.  Both the audience and the mentees will walk away with solid actions they can take within their own business.

REASON #4:
Mark's Presentations Resonate with Executives and Individual Contributors

Mark was a CEO.  He understands executives and what they find important.  At the same time, Mark knows that the salespeople are even more critical to success.  When they understand how their role contributes to communicating and capturing the value customers buy, they are more motivated to perform well and close more sales at higher prices.

REASON #5:
Customized Content for Deeper Understanding

In the weeks before the event, Mark interviews several attendees and some of their buyers so he can include industry specific examples to these critical concepts.  The concepts sink in deeper when attendees see them implemented in their own market or relative to their own role as a salesperson or sales manager.

Mark Checks all of the Boxes for What Meeting Organizers Want in a Presenter

  • Doesn’t sell from the stage.  Period.
  • Interactive. He loves questions and will even ask the audience some.
  • Great presenter.  Has a Net Promoter Score (NPS) of 81, higher than Apple’s.
  • Easy to work with. – No outlandish requests and no unreasonable accommodations needed
  • Focused on the success of the event and the value his audience takes away.  This is not just a keynote.
CONTACT US TODAY FOR AVAILABILITY
Mark is a pricing pro! We engaged his services as we were bringing to market a completely new offering and his focus on value based pricing and his excellent questions helped tease out of our team, the value formula we needed to go to market successfully. I highly recommend Mark's services!
Alan PanezicProduct Management Executive, Strategic Partnerships, Board Member
Mark is a skilled educator with the ability to break concepts down in to manageable and actionable pieces. His advice is practical and achievable, even for a novice - his Impact Pricing courses have certainly helped to build my confidence. On top of that, Mark is approachable and just an all around nice guy who genuinely wants to see people succeed and he holds office hours weekly to help people to implement what he teaches. I can't say enough about the value for money that being a Champion of Value Insider offers. Finally, the Impact Pricing podcasts are GOLD! Such great content and perspectives from pricing professionals.
Zoë Frances, B. Sc., MBA
Zoë Frances, B. Sc., MBAProduct Marketing Director at VelocityEHS
Working with Mark caused one “aha!” moment after another. Mark helped our Product Management team better understand how to uncover what different customers valued and how that directly related to their willingness to pay. The result? We realized that our prices were leaving too much money on the table. But wait, there’s more! Now that Mark taught us how to uncover what our customers valued, we were better able to align our marketing strategy to maximize our revenue. If your company has generated too much revenue this year, leave Mark alone. But if you’re open to adding topline revenue without launching a new product, I recommend getting in touch with Mark.
Jared Lindman, MBA
Jared Lindman, MBADirector of Commercial Solutions at Matanuska Telephone Association
Mark makes pricing comprehensible and consumable to product managers. He balances the practical and theoretical to put this important, and sometimes daunting, topic within reach for those of us who aren't pricing experts.
Felicia AndersonVice President Of Product Management at Epiq
Our product team has hired Mark on several occasions to not only guide our products’ pricing plans, but evaluate our GTM strategies as a whole. Within our organization, Mark has reinforced the notion of value-based pricing and has facilitated numerous meetings between our senior executives and product teams to ensure the right questions were being asked, at the right time. As our products continue to grow, we will continue to work with Mark for his valuable insight and pricing experience, especially in the SaaS market.
Izaak LundbergProduct Marketing Manager at Versapay
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