Where Value Expertise Meets Real-World Impact
Mark doesn’t just speak about pricing, he lives it. Dive deeper into the strategies that transform how companies capture their worth.
Impact Pricing Podcast
Join pricing experts and business leaders each week as they share practical insights, hard-earned lessons, and powerful frameworks for capturing value, driving sustainable growth, and leading with confidence.
Instant Profits
How to Raise Prices without Losing Customers
If you’ve been hesitating to adjust your pricing, now’s the time. Raising prices is the fastest way to increase your profit margins. A simple 1% price increase can translate into a 10% profit boost, assuming a 10% margin.
Fear of losing sales or upsetting customers is natural, but my newest book – Instant Profits – will show you how to navigate those challenges with confidence. It provides the knowledge and tools to implement strategic price changes without unnecessary risks.
Selling Value
How to Win More Deals at Higher Prices
Customers ask for discounts; salespeople try to say “no.” But they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help.
Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. He spells out exactly how to resist when pressed to discount, and ways to claw back margin when you must.
Win Keep Grow
How to Price and Package to Accelerate Your Subscription Business
Win Keep Grow reveals the counterintuitive fundamentals that separate thriving subscription companies from those that hemorrhage customers. Pricing expert Mark Stiving, Ph.D. distills the subscription model into a practical framework: three revenue buckets every company must manage and three value levers that determine whether your offering flatlines or skyrockets.
The book guides readers through managing subscription products as they mature, then provides a roadmap for traditional businesses considering the transition—showing what to expect and how to navigate the shift successfully. You’ll gain tools for prioritizing resources, strategies for aligning your organization, and a deeper understanding of what makes subscription economics work.
Impact Pricing
Your Blueprint for Driving Profits
AM I PRICING RIGHT? Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.
Pricing & Value Blog
From value communication to buyer psychology and revenue optimization, this blog explores the strategies, stories, and insights that help businesses build stronger customer relationships and sustainable growth.
In the Spotlight
Mark regularly shares his expertise on leading business podcasts and industry show, discussing everything from pricing stratetgy and value creation to AI valuation challenges.
