Selling Value
How to Win More Business at Higher Prices
Your sales team is trapped in a price war they can't win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.
The Hidden Truth:
This isn’t a pricing problem; it’s a value communication problem. When buyers focus on price, it’s because they don’t fully grasp the value of what you’re selling.
In this keynote, award-winning author and speaker Mark Stiving will reveal:
Why buyers default to price comparisons (and the psychology behind it)
How to identify prospects who will pay premium prices for premium value
The exact frameworks that shift conversations from cost to value
Negotiation strategies that preserve margins while closing more deals
Real techniques to quantify your value in dollars, not features
Your Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.
This Keynote Is Perfect For:
Sales teams and revenue organizations
Sales leadership and management
B2B companies facing pricing pressure
Professional services firms
Technology and software companies
Sales conferences & training events
Ready to Transform Your Sales Conversations?
Contact Mark to discuss your specific challenges and customize this keynote for your audience.
