Four Keynotes that Drive Real Results
Mark delivers keynotes that transform how audiences think about capturing value. His stories and frameworks stick with people long after the applause ends.
Erase Buyer
Disconnect
Turn Hidden Value into Revenue Growth
Most companies deliver massive value but capture only a fraction of what they’re worth because buyers don’t understand their actual impact. Mark Stiving reveals how to close this value gap and turn hidden worth into measurable revenue growth.
- Flagship
Selling Value
How to Win More Business at Higher Prices
Most sales teams unknowingly train customers to negotiate on price alone. When every deal ends in a discount debate, you’re not selling—you’re auctioning. Mark Stiving shows how to shift conversations from cost to value, transforming price-sensitive buyers into partners who understand what they’re actually paying for.
Instant Profits
How to Raise Prices without Losing Customers
Price increases are the fastest path to profit growth, but fear keeps most leaders from acting. Mark Stiving teaches the three critical decisions—which buyers, what products, and how to communicate—that turn fear into profits.
Pricing AI
Erase Buyer Disconnect Before It’s Baked Into Your Algorithms
AI companies struggle to justify premium pricing because customers see AI as either “magic” or “just another tool.” Mark Stiving shows how to apply proven value principles to quantify and communicate AI’s transformational impact.
What Clients Say About Working with Mark
Probably the biggest thing Mark did was to remove the taboo that pricing is some dark art - while there is strong science behind it, it's filled with assumptions. By applying the models, you'll get as close as possible to the right price.
Jeff Beckham
Slack
His ability to develop trust, engage people where they are, and challenge them to take new perspectives is remarkable. Within hours, Mark had seasoned veterans see the value they were providing their customers in a way they had overlooked for decades.
Allan Lamar
Operating Partner at Banyan Software
Mark loves pricing, loves educating, and loves coaching companies. He's doing what he loves and, because of that, he does it with passion and energy.
Federico de la Balze
Director at Pacific Lake Partners
Are we talking about the things they really value? Or are we talking about the things that we think are cool?
Mark Stiving, PhD
Ready to Transform Your Event?
Contact Mark to discuss which keynote fits your audience best.